Privacy Policy
Privacy Policy
Last Updated: July 9, 2026
This Privacy Policy describes how Catalyst Pet (“Catalyst Pet,” “we,” “us,” or “our”) collects, uses, discloses, sells, and shares personal information when you visit, use, or make a purchase from catalystpet.com and related pages and services (collectively, the “Site”). Catalyst Pet is a brand owned and operated by Lignetics, Inc. This Policy applies to personal information we collect through the Site.
Please read this Policy carefully. By using the Site, you acknowledge the practices described here. If you do not agree, please do not use the Site.
Notice to California Residents
This Site uses cookies, pixels, and similar tracking technologies, some of which result in the “sale” or “sharing” of your personal information for cross-context behavioral advertising, as those terms are defined under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, “CCPA/CPRA”). California residents have the right to opt out of this activity. See Your California Privacy Rights and use our Do Not Sell or Share My Personal Information page to opt out.
1. Categories of Personal Information We Collect
In the preceding twelve (12) months, we have collected the following categories of personal information, as defined by the CCPA/CPRA:
| Category | Examples | Collected |
|---|---|---|
| Identifiers | Name, postal address, email address, telephone number, IP address, unique device and cookie identifiers, account or customer ID | Yes |
| Customer records / commercial information | Billing and shipping address, order history, products purchased or considered, order totals, lifetime spend and order counts, payment information (processed by our payment provider) | Yes |
| Internet or other electronic network activity | Browsing and search history on the Site, interactions with pages, ads, and emails, referring URLs, session recordings and heatmaps of your interactions with Site pages | Yes |
| Geolocation data | Approximate location inferred from IP address or shipping ZIP code | Yes |
| Commercial / inferences | Preferences, characteristics, and audience or demographic segments derived from the above | Yes |
| Sensitive personal information | We do not collect government identifiers, precise geolocation, or account log-in credentials for the purpose of inferring characteristics. We do not use sensitive personal information for purposes that would trigger the right to limit under the CCPA/CPRA. | Limited |
2. Sources of Personal Information
We collect personal information: (i) directly from you (for example, when you place an order, create an account, subscribe, contact us, or submit a review); (ii) automatically as you navigate the Site, through cookies, pixels, tags, web beacons, session-recording tools, and similar technologies; and (iii) from third parties, including our advertising, analytics, and service-provider partners.
3. How We Use Personal Information
- Process, fulfill, and deliver your orders and subscriptions, and provide customer service;
- Operate, maintain, secure, and improve the Site and our products and services;
- Communicate with you, including order confirmations, service messages, and—where permitted—marketing;
- Personalize your experience and measure the effectiveness of our content and campaigns;
- Conduct analytics, including session recording and heatmapping, to understand how the Site is used;
- Deliver, measure, and optimize advertising, including cross-context behavioral (interest-based) advertising;
- Detect, prevent, and address fraud, security incidents, and illegal activity; and
- Comply with legal obligations and enforce our terms.
4. How We Disclose, Sell, and Share Personal Information
We disclose personal information to the categories of third parties below. Some of these disclosures constitute a “sale” or “sharing” of personal information under the CCPA/CPRA because they involve making identifiers, internet activity, and commercial information available to advertising and analytics partners, including for cross-context behavioral advertising. We do not knowingly sell or share the personal information of consumers we know to be under 16 years of age.
| Recipient / Partner | Purpose | Sale/Share? |
|---|---|---|
| Shopify | E-commerce platform, checkout, and order processing (service provider) | No |
| Payment processors | Processing payments (service provider) | No |
| Google (Google Analytics, Google Ads, Google Tag Manager) | Analytics, tag management, and advertising measurement/targeting | Yes (Share) |
| Meta / Facebook | Advertising conversion tracking and retargeting | Yes (Sale/Share) |
| TikTok | Advertising conversion tracking and audience building | Yes (Sale/Share) |
| The Trade Desk | Programmatic advertising and cross-context behavioral advertising | Yes (Sale/Share) |
| Advertising conversion tracking and retargeting | Yes (Sale/Share) | |
| Microsoft (Microsoft Advertising / Bing UET, Microsoft Clarity) | Advertising measurement and session-recording analytics | Yes (Share) |
| Claritas | Conversion measurement and audience analytics | Yes (Sale/Share) |
| Triple Whale | Marketing attribution and analytics | Yes (Share) |
| Hotjar; Heatmap.com | Session recording, heatmaps, and behavioral analytics | Yes (Share) |
| Simprosys | Google/Microsoft shopping-feed and conversion tracking | Yes (Share) |
| Klaviyo | Email and SMS marketing (service provider) | No |
| Yotpo | Product reviews, loyalty, and conversion attribution (service provider) | No |
| ReferralCandy | Referral marketing program (service provider) | No |
We may also disclose personal information: to our affiliates and subsidiaries, including Lignetics, Inc.; to service providers and contractors who process information on our behalf; to comply with law or lawful requests and to protect our rights and the safety of others; and to a successor entity in connection with a merger, acquisition, reorganization, or sale of assets.
5. Your California Privacy Rights
If you are a California resident, you have the following rights under the CCPA/CPRA, subject to certain exceptions:
- Right to Know / Access — to request the categories and specific pieces of personal information we have collected, the sources, the purposes, and the categories of third parties to whom we disclose it.
- Right to Delete — to request deletion of personal information we collected from you.
- Right to Correct — to request correction of inaccurate personal information.
- Right to Opt Out of Sale or Sharing — to direct us not to sell or share your personal information, including for cross-context behavioral advertising. Exercise this right through our Do Not Sell or Share My Personal Information page.
- Right to Limit Use of Sensitive Personal Information — to the extent we use sensitive personal information for purposes beyond those permitted, you may direct us to limit that use.
- Right to Non-Discrimination — we will not discriminate against you for exercising any of these rights.
How to Exercise Your Rights
You may submit a request to know, delete, or correct by:
- Emailing us at careteam@catalystpet.com;
- Writing to us at: Catalyst Pet / Lignetics, Inc., 1075 E. South Boulder Rd #210, Louisville, CO 80027; or
- Calling us at (800) 544-3834.
To opt out of the sale or sharing of your personal information, use the Do Not Sell or Share My Personal Information page—no account is required. We also honor Global Privacy Control (GPC) browser signals as a valid opt-out request for the browser and device on which they are enabled.
We will verify your identity before fulfilling a request to know, delete, or correct, and may need to confirm information you have provided to us. You may use an authorized agent to submit a request on your behalf; we may require proof of authorization and verification of your identity.
6. Cookies, Tracking Technologies, and Consent
We and our partners use cookies, pixels, tags, software development kits, web beacons, and session-recording technologies to operate the Site, analyze usage, and deliver advertising. You can manage non-essential cookies and tracking through the cookie-preferences / consent banner provided on the Site, and through your browser settings. Disabling cookies may affect Site functionality. Because we honor Global Privacy Control, enabling GPC in a supported browser will signal your choice to opt out of the sale and sharing of personal information.
7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including to provide products and services, comply with our legal, accounting, and tax obligations, resolve disputes, and enforce our agreements. Order and transaction records are generally retained for the period required by applicable law. Analytics and advertising identifiers are retained according to the retention settings of each partner. When personal information is no longer needed, we take reasonable steps to delete or de-identify it.
8. Children’s Privacy
The Site is not directed to children. We do not knowingly collect personal information from children under 13, and we do not knowingly sell or share the personal information of consumers under 16. If you believe a child has provided us personal information, contact us at careteam@catalystpet.com and we will delete it.
9. Other U.S. State Privacy Rights
Residents of other U.S. states with comprehensive privacy laws may have similar rights to access, delete, correct, and opt out of targeted advertising and the sale of personal information. To exercise these rights, contact us using the methods in Section 5.
10. Data Security
We take reasonable administrative, technical, and physical measures to protect personal information against loss, misuse, and unauthorized access, disclosure, alteration, and destruction. No method of transmission or storage is completely secure.
11. International / EU and UK Residents
The Site is operated in the United States, and personal information is processed in the United States. If you are located in the European Economic Area or the United Kingdom, you may have rights to access, correct, delete, restrict, or object to our processing of your personal information, and to data portability. To exercise these rights, contact us using the methods in Section 5.
12. Changes to This Policy
We may update this Policy from time to time. When we do, we will revise the “Last Updated” date above. Your continued use of the Site after changes take effect constitutes acceptance of the revised Policy.
13. Contact Us
Questions or requests regarding this Policy or your personal information may be directed to:
Catalyst Pet / Lignetics, Inc.
1075 E. South Boulder Rd #210
Louisville, CO 80027
Email: careteam@catalystpet.com
Phone: (800) 544-3834
